Posted by Jeremy Team Zukul.
There was quite a response to yesterdays post - How Many Products Should I Sell On My Blog ? – One of the common questions arising was, “How many sites should I have if I want to succeed online?” It’s a good question, and one I had myself when I started out online.
You see, the problem is that many new online marketers (quite correctly) look towards people that are producing results, look successful or have a lot more experience. And whilst I’d always actively encourage this “modelling” or following successful people – there needs to be caution. Because many of these people, me included, have been around awhile and have the experience and MORE IMPORTANTLY the personal discipline to maintain more that one website.
For example at the time of typing this article I run a number of website businesses, of which Zukul.com – which is my Primary Business
But as I’ve said, while there are many sites out there that will gladly sell you on the idea of having 10 or 20 or 50 sites online, I believe you should start with onesuccessful site before moving on to building more. Let me share the main reasonwhy I believe starting with one home base, and making that home base profitable, is the right strategy.
You will be able to FOCUS your traffic on one site
Please don’t miss this point because this is hugely important.
Most people never think about what you will read next, and yet I believe it is thehidden reason most people fail online.
When you have one site, one home base where you drive all traffic, you have amuch higher chance of success because you are putting massive numbers on your side. If you’re unsure of what I’m referring to, lets take a look at some of the basic maths involved.
Let’s say you could successfully drive 1000 visitors to any site you wanted.
I know that sounds like fantasy to some, but believe me when I tell you the day will come when you can do that at will.
So where do you send these 1000 visitors and what will happen based on your choices?
If you have a dozen websites, and manypeople do, and you split those 1000 visitors between them, you will send only 83 visitorsto each website.
Here is the crushing truth –
You will not sell anything online by getting 83 visitors to a website. Not trying to be negative. Just sharing the facts.
If you get 1 out of 100 visitors to buy you have a 1% conversion. And a 1% conversion to sales is high in most peoples’ experience.
So sending only 83 visitors to a site, in most cases, just does not create sales.
If you have ONE website
If you have one website and drive all 1000 visitors there your odds of making a sale rise dramatically!
If you send 1000 visitors to one website, and that site has even a 1/2 of 1% conversion rate you will make 5 sales!
If it has a 1% conversion rate (like the example above) you would make ten sales!
And five sales (or better yet, 10!) is often enough to provide enough profit to keep going!
In my experience online, there is no doubt in my mind that having one powerful home base or HUB, is the right strategy.
After that site is succeeding you can expand to more sites, using what you learned while building your powerful home base. There are many reasons for starting withone powerful home base and expanding after that home base is profitable.
But the big one- the most important one of all – is that sending all traffic (from all sources) to one website gives you the best chance to succeed early and keep going.
If you want to stop chasing shiny objects and begin focusing your marketing efforts on something that can work consider having one home base first, and then expanding ONLY AFTER that site succeeds.