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Posted by Jeremy Team Zukul.

Aug 18, 2014


What Makes A Great Advertising Message ?

I’m currently working on a particular project with Online colleagues of mine, and part of this involves looking into creating effective Solo Ads AND Email Messages. I’ve had some experience of these in the past, but this is a skill that I’ve allowed to become rusty. So I’ve carried out a little back reading and research of my old material and also caught up on information that has also been made available more recently.

So lets look at what a profitable solo ad looks like and then we’ll pull it apart to see why it worked so well. Read through the ad below and see what you think, then we will examine it section by section.

What They Are Not Telling You About Solo Ads!

I’m sure you have heard about solo ads by now. It seems that every business opportunity or Internet marketing course out there all say the same things....

PLACE SOLO ADS EVERYWHERE YOU CAN!

Know why they say to do that? Because solo ads work!
But here’s what they DO NOT tell you.

  • They don’t tell you HOW to write them.
  • They don’t tell you WHERE to place them.
  • They don’t tell you HOW MUCH to pay for them.
  • BUT I WILL TELL YOU THAT AND MUCH MORE!

http://MyLinkGoesHere.com

I spend 2 HOURS every Tuesday night TEACHING HOW to write a solo ad!
The GOOD NEWS is that anyone can write a solo ad.

The BETTER NEWS is that I’m working with people like YOU, one-on-one  to make the ads they write the BEST they can be !

* * * And I want to do that for you too! * * *

http://MyLinkGoesHere.com

In fact, let me GIVE YOU a secret that I've just shared on a call right now….

There are SIX elements to a successful solo adsMiss ANY OF THEM and your ad will be weak.
And weak ads don’t get clicks.
Here are the six parts of a solo ad.

  1. The headline
  2. The claim
  3. The benefits
  4. The reason why
  5. The proof
  6. The call to action

Now … HOW do you use those to YOUR advantage? 
You can find out RIGHT NOW in my Blog Post

http://MyLinkGoesHere.com

AND you can get me to help with your ads OR you can ask me to write your ads for a modest fee !
(details inside my Blog)
Is Solo Advertising worth the money?
Only if your ads really work.
Join me, Darren Barton

P.S. Do you know WHY a P.S. is important?
You will when you get INSTANT ACCESS

http://MyLinkGoesHere.com
----------------------------

Why Does This Message Work ?

I’m going to show you the ad again but this time I will make notes showing you why it worked. Pay careful attention to these “reasons why” and you will be able to apply them to your own ad writing. After we take the ad apart I will share three keys that you can apply to your own ad writing beginning today.

Here is the ad again with my notes about why it worked. My notes will be indented and in red italics.

======================================

What They Are Not Telling You About Solo Ads!

THIS IS MY HEADLINE.
The headline is the most important part of the ad. In email marketing the headline is the subject line of the email and primarily determines if the email gets opened.
Here I am using fear of loss as a motivator. Many people believe there are “secrets” they are not being told and this headline works with that thought process to make the reader want to know the secret.

I’m sure you have heard about solo ads by now.
It seems that every business opportunity or Internet
marketing course out there all say the same things.

PLACE SOLO ADS EVERYWHERE YOU CAN!

Know why they say to do that? Because solo ads work!

THIS IS MY CLAIM … solo ads work.

But here’s what they DO NOT tell you.

Now we are getting into one of the most powerful parts of the ad.
Telling people that there are things they need to know but not telling them what those things are is a failed advertising strategy from long ago. The key online is to be transparent and give as many details as you can so people will want what you are offering.

  • They don’t tell you HOW to write them.

  • They don’t tell you WHERE to place them.

  • They don’t tell you HOW MUCH to pay for them.

BUT I WILL TELL YOU THAT AND MUCH MORE!

EMOTIONAL PEAK #1
THESE ARE MY BENEFITS – I WILL SHARE WITH YOU WHAT OTHERS WON’T
What I have said so far is “people are succeeding with solo ads but not telling you how to do it.
I will show you what they refuse to show you – exactly how to do it.
And to prove that I know what you need I’m telling you three things I know you need to know.
This is the basis of “insider secrets” advertising.
This was a very powerful part of the ad.

http://MyLinkGoesHere.com

CALL TO ACTION #1
Placed directly under the emotional peak.

VERY IMPORTANT!
Every time there is an emotional peak in an ad it is vital that you immediately offer the reader a call to action. Your ad has brought them to the point of saying “YES, I want that!” and now you have to show them how to get it. Putting a call to action immediately following the emotional peak will increase clicks dramatically.

I spend 2 HOURS every Tuesday night TEACHING HOW to write a solo ad!

Notice the specifics here. “Two hours every Tuesday” – works better than “call three covered …”
Be specific in your ads when you can. It helps people connect to you as a person and not as a salesman.

The GOOD NEWS is that anyone can write a solo ad.

The BETTER NEWS is that I’m working with people like
YOU, one-on-one to make the ads they write the BEST
they can be !

MORE BENEFITS – ONE ON ONE HELP.
As much as possible be positive and share good news in your ads.
This is actually a fear-based ad, putting something positive in helps soften the sound of the ad.

* * * And I want to do that for you too! * * *

EMOTIONAL PEAK #2
I will do something for them that other people will not do. Remember what comes directly after the emotional peaks?

http://MyLinkGoesHere.com

CALL TO ACTION #2
Placed directly under the emotional peak.

In fact, let me GIVE YOU a secret that I shared on a
call right now….

THIS IS MY PROOF.
If I did not know what I was talking about I could not share in such detail.

There are SIX elements to a successful solo ads.

Miss ANY OF THEM and your ad will be weak.

Talking about weak ads reinforces the “fear of loss” theme I established in my headline.

There are SIX elements to a successful solo ads.

Miss ANY OF THEM and your ad will be weak.

And weak ads don’t get clicks.

Here are the six parts of a solo ad.

  1. The headline

  2. The claim

  3. The benefits

  4. The reason why

  5. The proof

  6. The call to action

Now … HOW do you use those to YOUR advantage?

You can find out RIGHT NOW in my Blog Post

EMOTIONAL PEAK #3
You can have it now!
Immediacy is a very powerful tool to use in your advertising.
I know you know what comes next!

http://MyLinkGoesHere.com

CALL TO ACTION #3
Never neglect to call for action immediately following an emotional high point.

AND you can get me to help with your ads OR you can
ask me to write your ads for a modest fee !

(details inside my Blog)

Is Solo Advertising worth the money?

Only if your ads really work.

THIS IS MY REASON WHY.
Why would you want to use my information ?
So your ads will work better. The “reason why” can be the reason why you can deliver something OR the reason why the prospect should take action.

Join me, Darren Barton

P.S. Do you know WHY a P.S. is important?
You will when you get INSTANT ACCESS

EMOTIONAL PEAK #4
The peak here is pure curiosity.
Notice how I actually asked a question and then did not answer the question. That leaves the reader needing to know the answer, and needing to use my information to get the answer.
This link generates big clicks. The P.S. is one of the first things people read so putting your hanging question here is a good strategy.

http://MyLinkGoesHere.com

CALL TO ACTION #4.
I never waste an emotional peak, even if it’s in the P.S.

 

Why does this Message work ?
Because it does TWO THINGS well.

  1. Uses a Super Motivator well – the fear of loss motivator runs throughout the ad

  2. Calls for action at emotional peak points – this is very important for getting more clicks.

I want you to be able to use the information in this article, so let me share with you the three keys I feel are most important.

  1. The headline matters most

  2. Your copy does not need to be long … but it does need to be powerful

  3. Tell them what to do early and often

I hope you enjoyed this analysis of a successful solo ad. Feel free to copy the ad and change the wording in any way you like to make it fit the product, program or service you are promoting.

If you did like this article please leave your comment below and take a brief moment to send a Facebook post about it as well.

Until next time.....
Jeremy Rush